Campaigns

Campaigns - Shopping JK Iguatemi

Higher and Higher creates JK Iguatemi

campaign


Campanhas

Mario Testino's Brazilian agency is responsible for the 2012
campaign of the new mall

Higher and Higher, a creative branding and communication agency specialized in fashion, beauty and lifestyles, has created the new campaign for JK Iguatemi, the mall that will be inaugurated in São Paulo in April. This is Testino's first campaign in Brazil since 1998 and one of the Brazilian agency's biggest projects. Higher and Higher is based in London and is responsible for the world's top fashion and beauty publicity such as Lancôme, Burberry and Michael Kors.

Mario Testino was in São Paulo specially to shoot the campaign of the new mall, bringing a real dream team of professionals. The top fashion producer and ex-fashion editor of W magazine, Alex White, was responsible for the styling. The renowned British make-up artist Charlotte Tilbury was behind the beauty and Marc Lopez, Testino's faithful sidekick, did the hair.

Hand-picked by Testino himself, the cast is another story, joining 51 people from several areas including models, surfers, ballerinas, actresses, professionals, socialites and children, perfectly translating the plurality of JK IGUATEMI and Brazil, one of the photographer's favorite places.

Mario Testino himself was responsible for the creative direction of the campaign, together with Higher and Higher Brasil's executive production team, including Jan Olesen, Higher and Higher International's CEO who divides his time between London and São Paulo, Account Executive Claudia Tannous and Planning Director Felipe Braz.

About Higher and Higher

Higher and Higher, creative agency of world renowned photographer Mario Testino and publicist Jan Olesen, opened its Brazilian agency in May 2011 to dynamize the Brazilian fashion, beauty and lifestyle market. The agency, based in London since 2007, includes international experience and a top team, as well as Mario Testino behind the camera.

Focused on strategies for the luxury market, Higher and Higher seeks to improve the perception of premium brands so that they can always stay on top. This is done through a service package that includes brand analysis, positioning, communication strategies and campaigns. Among Higher and Higher's international clients and brands are Lancôme, Versace, Burberry, Dolce & Gabbana, Stefanel, Hugo Boss, Michael Kors and Salvatore Ferragamo.

With teams working across Europe (Milan, Paris, London and Berlin) and in the U.S. (New York and Los Angeles), the London headquarters has young, multicultural and multilingual professionals from more than 11 countries. In Brazil, the agency is managed by Jan Olesen, who divides his time between São Paulo and London, where he has lived for ten years. Jan Olesen, who was previously president of McCann-Erickson in Brazil for more than 30 years, is the chairman of Higher and Higher Brasil.